Marhaba (Welcome) is a fast-casual dining concept specializing in authentic Arabic kebabs and rolls. The branding objective was to bridge the gap between traditional Middle Eastern hospitality and modern, urban street food. The visual identity centers on warmth, using a palette that evokes the rich spices and charred textures of the grill.

Visual Identity & Typography
The blend of Calligraphy and Modernity.

The Logotype: The logo features a custom typeface that subtly mimics the fluid strokes of Arabic calligraphy while maintaining high legibility in English. The rounded terminals of the letters reflect the shape of the traditional pita and the 'roll' aspect of the product."